The New Year brings opportunity. You have a new business plan and goal, and hopefully a new marketing plan that includes new technology to help your business. Here are some of the tools that stood the test the year and now are part of our marketing plan. So here it goes:
Other social media sites:
This is just the beginning. Remember if you need help with this, find out about our coaching programs at The Tech Byte.
Yes, we are buying land. Lots of land. One word . . . sustainability. I never thought this city raised New York girl would like to get her hands in dirt, but the transformation is almost complete.
So last week, armed with my boots, sunglasses, husband, friends and an iPad we went looking. We used a REALTOR, Marty Hayes that I met in a class, who had just written “farmer” on the back of his card, and I had kept it.
We did lots of walking, and saw lots of property. I ended up using some great apps on my iPad to help us search. Here they are:
Tour Narrator - Alamode has created a free app for iPhone and iPad that allows you to capture notes, written and audio and take photos of each room if you want. This helped me categorize which properties had what.
I also used the search apps from Trulia, Zillow and Realtor.com All three gave me different experiences. All good. For land, especially large parcels, the Realtor.com app was easier to use. It was also easier to email the info on each property to everyone else in the car so they could look at it.
What was missing? Detailed information on the listings. Sometimes we happened upon a property and all that was on the sign was a phone number. Really? How about a QR code that could lead me to the information? QR codes could have really helped us save time and find out information quickly.
Thanks Marty Hayes for working with us. We will see you soon!
In just a few days, the new ePro® will launch in New Orleans at the NAR convention. My business partners, Bill Lublin, Ginger Wilcox, Hal Lublin and myself have been working hard on the course. The National Association of REALTORS® asked us to update the ePro® and it is now ready! It will be a one day live class and the rest can be taken online. Hundreds of pages of content, exercises, case studies, and great check lists will help bring your business and your use of technology to the next level. It is an ABR elective and will be handled under the REBAC umbrella of courses for NAR.
If you believe your company or association would be interested in holding the class, let me know. Contact me on the “Hiring Amy” tab.
For a detailed FAQ, visit this link on our Social Media Marketing Institute website. Great information that will answer all your questions. Click here: “Relaunching ePro®.”
Also visit the REBAC.net site who is facilitating the course. Will I see you in New Orleans?
Face it, we have evolved. Those who can remember when computers filled a room (yeah me) are just amazed at how fast mobile technology has grown. According to a report I read back in 2009, tech cycles tend to last 10 years and the mobile cycle has taken over in less than two.
So how does that impact small businesses? We use the tools every day. There are lots of useful apps but how can a company start using these wonders of telecommunication to better engage their company?
No. 1 – These tools are for “just in time messages.” Communicate with your staff and people in the field with short to the point messages. We have kindles, laptops and soon Ipads for reading large amount of data.
No. 2 – How about on the mobile side of your website, you have easy links to reference check lists, for important information, useful for preparing for clients?
No. 3 – Text message (aka SMS systems) reminding people of:
As far back as 4 years ago, I have shown companies how to set up distributions lists in their email program. Using the “email address” of people’s cell phones, someone at the office can send a mass email to everyone’s cell phones as a text message, instead of their email inbox. Sales people are trained to look for these messages. Very easy to use and implement.
No. 4 - Mobile Directories:
Access to important phone numbers and email addresses like:
No. 5 – Knowing that we will be reading this information on small screens, here are my 3 tips:
3 screens or fewer and chunk content, so it is easy to read. No images needed, really, don’t get fancy.
So lets bring this home . . .
Use mobile tools to communicate with your company, your team, your associates.
Share with me what you are already doing, I am very interested!!
This note is to let you know that I will be a featured speaker presenting “Leverage Your Productivity With These 7 Mobile Tools!” at the upcoming National Real Estate CyberConvention & Expo,
February 21-27, 2010.
This is a wonderful on-line convention and you may attend all events — without leaving home! The event is expected to attract over 10,000 real estate professionals during its seven days (Feb 21-27) and is open to the real estate community worldwide.
This year’s speaker line up, the largest ever, in addition to my talk, includes 50 sessions plus an address by Lawrence Yun, Chief Economist of the National Association of REALTORS who will tell us what’s going to happen!
You can network in the CyberConvention Social Networking Community, check out the latest business building products and services at the Expo — and of course attend my session!
Register for your pass at: http://recyber.cyberconventions.com/
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