Link of the Week Post
Oct 11, 2008 in
Best of
It is Friday Link of the Week!
I love research! Matthew Ferrara, the CEO of Matthew Ferrara & Co., my friend and colleague always seems to find amazing statistics. Because we are focusing on best practices on the web for marketing properties we always looking for information that proves that what we teach is right on!
What Realtors spend money on advertising
This graph is in on article on VHT’s web site titled “Experienced Agents Spend more Money on Advertising”
Great article, here are some of the highlights:
- Agents spend an average of $600 per listing.
- Many are confused by the myriad of sources of what to spend their money on.
- Some STILL spend money on newspapers, and 20% think the medium is effective.
- 90% of respondents said they used brochures for marketing their listing; 88.8% used postcards; and 83.3% used newspapers. Some 41.1% stated that they purchased TV ads.
- Many find on line advertising very effective for promoting property. BUT they said they still have a hard time convincing sellers that newspapers ads DO NOT work.
- Onlne advertising’s top three slots according to this article were Realtor.com; Craigslist and Google were the top national sites.
- Many agents wish there was one stop distribution mechanism. Wonder why they haven’t heard of Nls.point2.com, Listhub.com, or Realestateshows.com?
