Two Webinars the week of August 16, 2010

Image of Carmen Multhauf

Two webinars this week please join us!

One of generational marketing and one on Blogging 101.

The information is below!

Marketing to Multiple Generations -

A key to success in today’s market

Join us for a FREE Webinar on August 18, 4 p.m. est – Space is limited.
Reserve your Webinar Seat Now at:

https://www2.gotomeeting.com/register/838807650

Join me as we interview Carmen Multhauf from GenerationalHousing.com to gain valuable insights into how the personalities, attitudes and preferences of home buyers, and the consuming public in general, come to be defined by their generational identification. Specific age groups have influences that affect their needs and wants, and the way they approach major life decisions. In addition, each generation is affected differently by changes in financing, retirement systems, estate planning, tax laws, and housing design and location. And there is little doubt that the current economic turmoil is having different effects on each generation.

REALTOR® University Webinar – Blogging for Business

Learn how to make a blog your social media headquarters and discover which blog platform is right for you. You will hear blogging tips used by other successful sales professionals and gain a clear understanding of how you can use your well strategized blog as a powerful marketing and communication tool to drive business.
You’ll leave this session with a proven blogging action plan that will get you results!
Register here:
http://www.learninglibrary.com/AspDotNetStoreFront70/p-515-blogging-for-business-with-amy-chorew.aspx

Tech Tools for the Mobile REALTOR®

Are you ready to leave your office behind? Unplug. Hit the road. Work in the cloud. Go paperless. In this three-part article, REALTORS® share the technology tools they use get closer to the dream of a truly mobile workspace.

For a great article, that I helped author, please visit Arizona Association of REALTORS® online magazine.

You can get there by a click on this link:  Tech Tools for the Mobile REALTOR®

Using Mobile Technology to Engage your Company

Face it, we have evolved. Those who can remember when computers filled a room (yeah me) are just amazed at how fast mobile technology has grown. According to a report I read back in 2009, tech cycles tend to last 10 years and the mobile cycle has taken over in less than two.


So how does that impact small businesses? We use the tools every day. There are lots of useful apps but how can a company start using these wonders of telecommunication to  better engage their company?

Here are my tips:

No. 1 – These tools are for “just in time messages.” Communicate with your staff and people in the field with short to the point messages. We have kindles, laptops and soon Ipads for reading large amount of data.


No. 2 – How about on the mobile side of your website, you have easy links to reference check lists, for important information, useful for preparing for clients?


No. 3 – Text message (aka SMS systems) reminding people of:

• Learning opportunities
• Meetings
• Webinars
• Updates – emergencies

As far back as 4 years ago, I have shown companies how to set up distributions lists in their email program. Using the “email address” of people’s cell phones, someone at the office can send a mass email to everyone’s cell phones as a text message, instead of their email inbox. Sales people are trained to look for these messages. Very easy to use and implement.


No. 4 - Mobile Directories:

Access to important phone numbers and email addresses like:

• IT personnel
• Managers
• Affiliates

No. 5 – Knowing that we will be reading this information on small screens, here are my 3 tips:

3 screens or fewer and chunk content, so it is easy to read. No images needed, really, don’t get fancy.

So lets bring this home . . .


Use mobile tools to communicate with your company, your team, your associates.

• Make it easy to use.
• Make the information clear and concise.
• Make it easy to access.
• Make it compatible with established systems.

Share with me what you are already doing, I am very interested!!

Twitter Followers – Making it easy for you!

Twitter is an amazing resource for me. Not only do I learn a lot by following very smart people, but I am able to leverage my relationships by asking questions and post content that could be beneficial to my followers.

I don’t have tons of follows, I have decided to grow my list organically. As I post people find me and follow me. Sometime when I get the email I don’t have lots of time to follow through and see if this is someone I would like to follow as well.

This is a post to share a simple program called Topify. It has enable me very quickly to figure out who people are who are following me and whether or not I will be following them.

You can sign up for Topify at www.topify.com.

Plain and simple it saves me time. When someone decides to follow me I am sent an email. The email

• Has buttons to easily follow or block them
• Number of followers
• Number of updates and their engagement level
• Their bio
• Samples of the Tweets

I think topify sends better twitter email notifications. Even better, if  I am reading the email on my Blackberry I can follow back by just replying. I can even reply with a direct message via email. With a click I can either follow, or block.

If you do follow someone Topify sends a confirmation message.

Sign up at Topify. Change the email in your Twitter profile to the one topify gives you and you can take advantage of this easy to use program.

Free Webinar – Review your website for 2010

Join us for a Webinar on February 17 with Brad Carroll from Dakno.com where we will discuss the 5 critical components that consumers want from your website! Space is limited. Reserve your Webinar Seat Now at: https://www2.gotomeeting.com/register/513374003 Join me on February 17, 2010 at 4 p.m. est as I have the pleasure to interview Brad Carroll from Dakno.com. In my opinion one of the smartest web site designers for real estate. In today’s highly competitive online marketing arena, if your real estate website fails to deliver the five critical components that consumers want from your website, you could be falling behind your competition. You will learn step by step what home buying and selling consumers want the second they land on your real estate website. We will explore the pluses and minuses of using blogs or traditional websites for your business presence. Seating is limited, join us for this free webinar today!