Facebook is one of the popular web service/platforms right now. Many people have already found Facebook to be a valuable addition to their web marketing strategy. Why? Because Facebook social networking can effectively connect you with potential clients, past customers and friends, with no cost and minimal effort. Buyers & Sellers are interested in their “Micro-market”, where they live and work. Your goal is to give them information they can’t get anywhere else and they will be hooked. Other than your all important status updates, adding applications selectively can help your business grow. Right now, there are over 2000 apps you can add to your Facebook profile. The temptation may be to try them all. Click on this link to see the full list of applications. Pick apps that won’t waste your time when you visit your Facebook home page, so avoid those that involve playing games, throwing things and just plain silliness. Read the app description carefully and know exactly what you’re getting, and what the privacy settings are before you go. It helps to see how your contacts are using the app first. But remember, if you add it, you can remove it. If you don't want to add applications that other people send to you, hit the IGNORE button. (They will never know.) Think of your apps in two ways
  1. What do you want to see (that will appear on your Facebook home page)
  2. What do I want the world to see (that will appear on your profile)?
While it might seem like a small part of why you would want to set up a presence on Facebook, Applications can actually dramatically enhance your ability to manage your content and provide a compelling experience. Some examples: Memorable Web address for Facebook - create a short easy to remember facebook link to your profile. Include it in your email signature. Slideshare - Share your PDFs and Powerpoints with potential clients. How about a prelisting presentation? Why work with a buyer agent? The real story behind buying a foreclosure. You get the idea. Google Calendar – Share your calendar of events Birthday and Social Calendars – choose one to keep on tops of friends birthdays Blognetworks – Promote other blogs that you read Free Conference call nice and easy to use program Facebook Video Facebook Video provides a high-quality video platform for people and pages on Facebook. With Video, you can upload video files, send video from your mobile phone, and record video messages to your friends. Business Card With this application, you can: * create a Business Card and customize it * attach your Business Card to Facebook messages * browse other cards and read comments RSS Reader Applications These enable you to leverage the content updates you are probably already doing on your main online presence. Why bother cutting and pasting when RSS can do the work of syndicating the content on your Facebook Page? My 12minutetechbyte for this is: Pick one application, add, it use it see if you like it. And then selectively add others that you like.

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