Create a Keyword Marketing Strategy

The Internet has increased the expectation among consumers that your business will have a credible online presence. Prospects you’ve never met are forming opinions about your business at the click of a mouse. Internet first impressions are not just influenced by how your website looks, but also by how often your business appears in searches on their key words and if you have a presence on the more popular real estate sites. Establishing a good reputation, offline and online, is the only way to be truly successful in business.

When consumers are looking online they are using Search Engines like Google, MSN, Yahoo, etc. You want to be FOUND by these users . . . your name should appear within the first couple of pages, not only by searching your name, but also by searching common words/phrases that a consumer might search for.

The goal is for your websites to appear on the first page of search results so that YOUR site is one of the sites that consumers will look to for the information they are searching. Your website is probably full of content now and will result in some search results; however, you need to provide custom content in order to appear set apart from other agents. You can increase your presence by concentrating on the words consumers might type in the search engines to find the information you are providing.

Consumers use search engines to find agents and homes. Figure out what they type into the search box and write about that! If you tend to list homes on golf courses… focus on that… write about “Living on a Golf Course” or “Homes for Sale on Golf Courses” or “Golf Courses in MYCITY.”

Creating a Keyword Strategy

How do you figure out which keywords resonate with your clients? How do you know which exact keywords will be most relevant in someones search to find you and your company?

To determine the popularity and competitiveness of certain keywords, use a keyword tool. One of the most popular is Google’s Keyword Tool. You can use this to help determine the volume of searches on a specific keyword.

Visit Google’s KeyWord Search here.

What is your target market? Use some of your pages to be a community expert. There are hundreds of agents that will appear on the search engine pages of “Real Estate Agent in Your City, State” but how many agents will appear on Google when consumers search for “Restaurants in MYCITY” or “Foreclosures for sale in MYFARMAREA”

Write content on different subjects and you will be the expert. Not only real estate information, but also about your community. But remember, don’t write about something you don’t want found for (for example, if you don’t care for investment buyers – don’t write “How to Buy an Investment.”)