
One of my favorite research sites just posted an article on the Millennial. Lots of research showing this generation has its own unique personality (Of course they do . . .) but they are the new face of America.
· More ethnically diverse
· On track to become the most educated generation in American history.
If you have one of these people in your life (mine is living in my basement) their careers have been stilted by the wavering economy but there is good news, they are upbeat about their future.
Lots of great content on their social networking practices and demographics. Why is this important? This is your next generation of consumers. It pays to know who the consumer it. Great read! Check it out here.
http://pewresearch.org/pubs/1501/%20millennials-new-survey-generational-perso…
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