Do you use Outlook? Are you looking for a simpler more cost effective way to wireless sync your Outlook to your Handheld? Up to now we have been relying on Microsoft Exchange. But Google may change all of that.  For an interesting article on how to use Outlook, Google Apps, please read this post on The Future of Real Estate Technology. It is called Do you use Outlook? Do you want to use Google Apps?

Here is a quick explanation of a hosted Microsoft exchange account:

In today’s world, email is an important communications tool in business.   Hosted exchange enables your business to utilize the enterprise-class messaging, collaboration and group scheduling features offered by Microsoft Exchange Server 2007  for a very low cost. Here are some of the benefits:

• For users who are traveling or don’t have access to rich communications tools like Microsoft Outlook, the service includes the use of Microsoft Outlook Web Access.
• You have access to your e-mail, calendars, contacts, tasks, public folders and other business resources from a web browser
• Track your own schedule or use calendar sharing to check a co-worker’s availability to attend meetings and events before scheduling.
  
• Host your address book in a single centralized location accessible from anywhere in the world. You can also create shared contact lists in Public Folders
• Assign tasks to yourself or co-workers anytime, anywhere.
• Synch with most handhelds.
• Great Spam Filters.
  

Smart guy!

Recently had the opportunity to speak for Prudential Gardner REALTORS in Louisiana and Mississippi. Great Group!

Facebook is one of the most hyped web service/platforms right now. Many people have already found Facebook to be a valuable addition to their web marketing strategy. Why? Because Facebook social networking can effectively connect you with potential clients, with no cost and minimal effort.
Consider using Facebook as a tool for:
• Marketing to new clients
• Protecting your brand
• Testing out marketing ideas
• Measuring impact of your marketing

Think of it as an “addition” to your prospecting. As you connect on a consistent basis with your past customers, sphere and clients you are probably doing this with phone calls, emails and postcards. Facebook is an easy addition to your process.

Do you prospect on a regular basis? Do you try to connect with people in your sphere every day? Normally we use email, phone calls and print. Now you can find them on Facebook and make them your friend. You can write on their wall and comment on their milestones, an easy way to prospect.

It can become a regular prospecting tool.

If you update your status once day, make it a mix of fun and business. Think of it as the online cocktail party. You wouldn’t walk around a party asking everyone to list and sell, but you would network. That is what Facebook is for. People who are your friend will now see your daily updates. If you educate, and talk about real estate and have some fun you will be a connection they can count on for.