Interesting Post on SubPrime Mortgages by a College Student

This interesting post was forwarded to me from my friend (who is a REALTOR). This is her nephew who writes on stocks and gets paid by AOL for his blog! This post was after a conversation with his REALTOR aunt.

http://www.bloggingstocks.com/2007/10/24/was-the-subprime-meltdown-a-demon-of-washingtons-design/

 Check out his other posts – he is thought provoking in his approach.

To Syndicate or Not?

We have been hearing alot about different internet business models – Current Internet Business Models include the Advertising Model, IDX Model, Referral Model, and the Lead Generation Model

The most recent addition to the group is syndicating your listings. What does that mean? Think of Oprah Winfrey. She originated in the Chicago market. When she syndicated, well you know – she was everywhere. That is what we want to happen to your listings. Okay, what syndication is not:

1. A replacement for a website
2. A replacement for website optimization on search engines
3. A replacement for your listings on Realtor.com, your Public MLS site and your company and personal website.

What syndication is – putting your listings on real estate search engine websites and online classifieds that many of the younger buyers and sellers frequent. Why do they like them? Because there is a degree of social networking, interaction on all of these sites.

The consumer has experienced interaction on sites where they buy books, shoes and clothes. They can ask questions, compare products and read comments of other consumers. How does that translate into the real estate world? Consumers can look up listings, and find recently sold properties. They can look at many photos, virtual tours, ask the company questions and see the house on a map. One of the most effective syndication sites is http://nls.point2.com/. It allows you to put your listings on many of the most popular syndication sites. Here is a short list: Google Base, Yahoo Real Estate, Craigslist, Edgeio, Propsmart, just to name a few.

Click here for a complete list.

They also offer a free website and a unique service called "agent handshake" option. You can have our listings on other agent's websites with a handshake. Check it out.

Syndication or not . . .

We have been hearing alot about different internet business models – Current Internet Business Models include the Advertising Model, IDX Model, Referral Model, and the Lead Generation Model

The most recent addition to the group is syndicating your listings. What does that mean? Thing of Oprah Winfrey. She originated in the Chicago market. When she syndicated, well you know – she was everywhere. That is what we want to happen to your listings. Okay, what syndication is not:

1. A replacement for a website
2. A replacement for website optimization on search engines
3. A replacement for your listings on Realtor.com, your Public MLS site and your company and personal website.

What syndication is – putting your listings on real estate search engine websites and online classifieds that many of the younger buyers and sellers frequent. Why do they like them? Because there is a degree of social networking, interaction on all of these sites.

The consumer has experienced interaction on sites where they buy books, shoes and clothes. They can ask questions, compare products and read comments of other consumers. How does that translate into the real estate world? Consumers can look up listings, and find recently sold properties. They can look at many photos, virtual tours, ask the company questions and see the house on a map. One of the most effective syndication sites is http://nls.point2.com. It allows you to put your listings on many of the most popular syndication sites. Here is a short list: Google Base, Yahoo Real Estate, Craigslist, Edgeio, Propsmart, just to name a few.

Click here for a complete list.

They also offer a free website and a unique service called “agent handshake” option. You can have our listings on other agent’s websites with a handshake. Check it out.

Writing Effective Ad Copy for Today’s Buyer – Listen to my Podcast

According to NAR's 2006 profile of home buyers and sellers, 81% of consumers go online before ever contacting a REALTOR. Your first showing is online. It is time to renew the online showing of your listing. This is what the consumers sees first.

What we have been seeing is not only do your photos need to be spruced up, but your ad copy needs to be rethought out. Effective ad copy can help the consumer envision themselves in that home. Always remember to ask your sellers for their stories – the events that made that house a home. Try to incorporate those into the ad copy.

Try using WORD to write your ads – it has a great thesaurus to look up other words to describe your property.

Not all of us are writers though. Some of us even type with 2 fingers. Take heart – today's guest is the CEO of a wonderful ad writing software that is totally online. It is called Writemyads.com. Join me know as we learn some very useful tips on writing effective ads.

Click here for the podcast http://blog.matthewferrara.com/writing-effective-ad-copy-help-listings-sell

Ready my article published in REALTOR Magazine, October 2007 issue

As you know I am a big fan of text messaging and seeing it become a true marketing medium in the real estate industry. For more information, please read my article in the October issue of Realtor magazine titled: Talking Fingers Today's teenager is tomorrow's home buyer

http://www.realtor.org/rmomag.NSF/pages/techatwork200710?OpenDocument